Regulatory report on a certain fund company's violation of sales regulations: ordered to correct the behavior and suspend new issuances. Hold accountable the CEO and other relevant responsible individuals.

Recently, the regulatory authority issued a regulatory report stating that a fund company managed a fund product with a daily subscription volume exceeding 10 billion yuan, suspected of illegal sales. Upon investigation, the fund company collaborated with internet "big Vs" who did not have the qualifications for fund sales and fund industry, paying them significant advertising fees. They used the internet "big Vs" to promote the purchase of Fund A by announcing in advance on the platform that a large amount of D Fund would be purchased on a certain day. They used the traffic and influence of the internet "big Vs" to encourage investors to follow suit and purchase Fund A, misleading investors with mismatched risk tolerance to purchase medium to high-risk products. After investigation, it was found that the company did not fully disclose risks to investors and the suitability management for investors was inadequate, violating relevant laws and regulations. The regulatory authority has taken measures to order the company to rectify its actions and temporarily suspend the registration of public fund products, while also holding responsible the company's general manager, inspection director, and head of the internet business department.