Enhancing the Quality of Consumer Goods: China's Consumer Association Releases the Theme of Consumer Rights Protection Year 2026.

The China Consumers Association announced today that the theme of the 2026 National Consumers Association's Consumer Rights Protection Year is "Improving the Quality of Consumption." The China Consumers Association explained that the meaning of the theme "Improving the Quality of Consumption" is that consumer associations at all levels should fulfill their duties, innovate, and aim to improve the quality of consumption. This will be achieved by promoting the improvement of consumer supply quality, accelerating the effectiveness of consumer rights protection, and enhancing the consumer environment to help improve the quality and expansion of consumption, injecting sustained momentum into high-quality economic and social development. It is reported that around the theme of "Improving the Quality of Consumption," the China Consumers Association and the national Consumers Associations plan to carry out the following work: firstly, promote the theme of consumer rights protection and the "3.15" theme activities, vigorously advocate the concept of protecting consumer rights, expand social influence, consolidate social consensus, and promote social governance of consumer rights protection. Secondly, continue to carry out the "3.15 Autumn Shopping Festival" public welfare activities, highlighting the dynamic characteristics of "good faith, good quality, good value, good shopping experience, good after-sales service, and good complaint handling", to help boost the effectiveness of consumer policy implementation. Thirdly, deepen the work of "Consumer Association Organization Construction Year", promote the sound and perfect construction of consumer associations at all levels, and timely hold on-site promotion meetings for the construction of consumer associations. Fourth, promote the application of the "National Consumers Association Wisdom 315" platform, continuously expand the team of participating companies, effectively utilize functions such as complaints sun exposure and complaint information disclosure, and improve the complaint resolution rate and the success rate of complaint mediation. Fifth, adhere to and develop the "Fengqiao Experience" in the new era, comprehensively enhance the ability to resolve consumer disputes, conduct relevant business training, skills competitions, and work seminars. Sixth, focus on increasing the social awareness and influence of the "Consumer Query" platform, carry out dynamic development, data entry, and maintenance of offline businesses with no reason for return, and help expand the coverage and improve the quality of offline no-reason returns. Seventh, continue to promote consumer public interest litigation, establish cooperation mechanisms with procuratorial organs, judicial organs, administrative organs, etc., expand sources of case clues, and improve the quality of work. Eighth, strengthen green consumption education guidance, publish the "Chinese Consumer Green Consumption Guidelines", vigorously promote green and low-carbon lifestyle, and stimulate the potential of green consumption. Ninth, improve online consumer education classrooms, continuously enrich consumer education content, continuously enrich educational classroom sections, carry out consumer knowledge popularization, and promote the results of comparative trials, promote consumers to consume scientifically and rationally, and enhance their ability to safeguard their rights. Tenth, timely convene the Chinese Consumer High-end Think Tank Conference, actively promote social governance of consumer rights protection, and continuously improve the level of governance.