Super big Hema store appears on Suzhou River, becoming a popular spot for taking photos during the upcoming Chinese New Year of the horse in Shanghai.

From January 24th to 25th, Hema teamed up with Jiushi Suzhou River to create a "Super Hema Flashing Suzhou River" New Year themed flash mob event at the Jiushi Suzhou River Wharf, a cultural and tourist landmark in Shanghai. This event, which combines national customs, urban landscapes, and brand warmth, became the first viral hotspot of the Year of the Horse as soon as it appeared, allowing citizens and tourists to encounter the most Chinese-style New Year in the atmosphere of fireworks.