Macron's sunglasses are on fire, the stock price of the eyewear brand's parent company has surged over 60% in three days.

Recently, French President Macron attended multiple events wearing sunglasses due to discomfort in his eyes during the annual meeting of the World Economic Forum in Davos, Switzerland, sparking a heated discussion online. Macron's sunglasses unexpectedly became popular, and as a result, the stock price of the Italian parent company iVision Tech, which owns the brand of glasses, rose by over 60% in just 3 days. US President Trump also joked about this at the World Economic Forum annual meeting on the 21st, saying, "I saw Macron wearing those cool sunglasses yesterday, what happened?" It is understood that the sunglasses worn by Macron come from a high-end niche brand in France, which was later acquired by an Italian eyewear company. The brand's official website had 50,000 visits in half a day on the 20th, causing the website to crash multiple times. Originally, the brand could only sell about 200 pairs of sunglasses a year, but after becoming popular, the sales volume reached the annual level within 24 hours.