Yiwu has exploded with orders again, with 70% of World Cup merchandise being manufactured in Yiwu.

Domestic sporting events are constantly happening, and the 2026 FIFA World Cup in the United States, Canada, and Mexico will also kick off in June, with the sports economy continuing to boom. In Yiwu, Zhejiang, a global hub for small commodities, many sports and related products are selling well, taking advantage of both domestic and international sporting events. Looking back at past World Cups, each one has brought significant traffic and export growth to Yiwu's market. According to the Yiwu Sports Goods Association's estimate, after the last Qatar World Cup's top 32 were determined, "Made in Yiwu" products accounted for almost 70% of the entire market share for World Cup-related merchandise. Not only is the World Cup coming, but local leagues like "ZheBA" are also heating up, and with the increasing popularity of fitness for all, trophies and medals have become a "must-have."