Pop Mart released a Valentine's Day limited edition series of Star People, and some hidden models are selling for nearly 7 times the original price.

On January 22, Pop Mart released a limited edition blind box set for Valentine's Day 2026 called "Starry Love" series, featuring plush keychains of star people. The products sold out quickly once they were released, sparking widespread discussions on social media. According to the data from the Get App, the hidden items "Growing Old Together" and "Growing White Together" saw their selling prices increase from 89 yuan to 699 yuan, a premium of 6.8 times, making them the most popular Valentine's Day limited edition products and the highest premium products from Pop Mart in 2026. Among the regular series, the best-selling item was "Heartbeats," which saw its selling price rise from 89 yuan to 289 yuan, a premium of 2.2 times.