OpenAI will start providing chatbot advertisements to advertisers.

According to The Information, citing sources familiar with the matter, OpenAI has started offering new chatbot ads to dozens of advertisers. During a trial period lasting several weeks, OpenAI has approached a small number of advertisers with requests for commitments of less than $1 million each, with ads set to launch in early February. The company's pricing model is based on ad views, rather than clicks. The report stated that the company has not yet provided the technology for advertisers to easily purchase ads themselves, but is working on implementing self-serve ad placements. Supported by Microsoft, the company announced last week that it will begin showing ads to some U.S. users in ChatGPT, increasing efforts to generate revenue from artificial intelligence chatbots to fund the high costs of developing the technology. This move marks a significant shift for the company, which has relied on a subscription model up to this point. It indicates that as OpenAI invests heavily in data centers and prepares for its highly anticipated IPO, the company is facing pressure to increase its revenue.