Porsche China President and CEO Pan Liqi: Porsche aims to deeply cultivate the Chinese market in the long term, absence means falling behind.

In 2025, for the entire luxury car market in China, it is a year full of challenges and profound changes. The ultra-luxury segment market where Porsche is located is undergoing structural adjustments and pressures. The sales decline of Porsche in China reflects changes in the macroeconomic environment, consumer confidence, and intensified market competition on one hand; on the other hand, it is also the result of our active choice and firm implementation of core strategies." Earlier, Pan Li Chi, President and CEO of Porsche China, explained the current situation of the ultra-luxury car market and Porsche's breakthrough strategy in an interview with reporters. Despite the continued severe market challenges in 2025, Porsche delivered a total of 41,938 new cars to Chinese customers throughout the year, and the market share of its main models in their respective segments remained stable. "The current market adjustment and industry reshuffle are inevitable processes when the market develops to a certain stage. The cake is getting smaller, and the number of people sitting at the table needs to be reconsidered. This requires all participants, including ourselves, to reexamine business models in order to achieve more efficient, healthier, and sustainable development," Pan Li Chi told reporters. "In this context, our strategic optimization of the dealer network is a proactive and necessary measure. Our goal is not simply to reduce the number, but to build a more streamlined, stronger, and more profitable dealer network. Our plan is to adjust the number of sales outlets from approximately 150 in 2024 to about 120 by the end of 2025, and further optimize to around 80 by the end of 2026. This layout will ensure that we can cover all core cities and provinces, aligning with our 'quality over quantity' strategy."