Baking, coffee, and new tea drinks and other new consumer formats are thriving. Dairy companies are deeply laying out the B-side market to expand new opportunities.

Currently, the dairy products C-end market, mainly made up of liquid milk, is facing a temporary saturation, and the dairy industry is entering a period of structural adjustment. Reporters have noticed that with the rise of new consumer formats and scenes, the B-end market is becoming a new battleground for the dairy industry. Many dairy companies are actively targeting diversified consumer formats such as baking and new tea drinks, opening up new business growth points in the B-end market.