AMD promises to keep graphics card prices within a range that ordinary people can afford.

Recently, AMD publicly pledged to control the prices of its Radeon graphics cards within the range that ordinary consumers can afford, rather than just targeting wealthy enthusiasts. Due to the shortage of DRAM memory leading to out-of-control price increases for graphics cards, David McAfee, Vice President and General Manager of Ryzen and Radeon, told the media that AMD's goal is to keep the price increases within a reasonable range. McAfee explained that AMD has established long-term partnerships with DRAM suppliers to ensure a steady supply of memory for its Radeon graphics cards. While AMD is still working with partners to maintain price competitiveness, continuing to do so in the ongoing memory shortage situation is not realistic.