Walmart and Xiaohongshu (RED) have reached a deep cooperation.

Today, Walmart and Xiaohongshu announced a deep collaboration, focusing on co-creation around products and shopping scenarios to explore a new customer-centric business model. It is reported that the first joint product of Walmart and Xiaohongshu - "Wojixian Xiaohongshu | Treasure New Product" has officially debuted recently. In addition, the first innovative retail experience space "Mashu Store" jointly created by the two parties opened today in the newly renovated Walmart store in Shekou, Shenzhen. At the same time, Walmart has also become the first omnichannel retailer super brand to enter Xiaohongshu's e-commerce platform.