Six newly launched Maotai products are all "sold out" immediately, but Maotai may not intend to sell alcohol.

According to official information released, starting from January 15, 2026, on the 9th, 19th, and 29th of each month at 9 a.m., the iMaotai platform officially began selling six products of Guizhou Maotai liquor with a volume of 53%vol 500ml. The retail prices of these six vintages of Feitian Maotai range from 1909 yuan per bottle to 2649 yuan per bottle. After going online today, the newly released Maotai was quickly sold out, but in the industry's view, the release of the new Maotai by Maotai is not purely for selling liquor. The industry believes that this move by Maotai is still aimed at further controlling market pricing power, setting a value benchmark through the official pricing of the new Maotai, and gradually reclaiming the "financial property management rights" of Maotai liquor from the hands of scalpers, and instead allowing the brand to redefine it through a digital platform. The industry believes that the price of liquor is determined by market demand. After taking a series of market-oriented reform measures to crack down on the traditional scalping and speculation model, whether Maotai's price system can stabilize remains to be further observed.