Guizhou Maotai: Market Operating Scheme for Maotai Liquor through 2026.

date
13/01/2026
Guizhou Maotai announced that the first meeting of the fourth session of the board of directors in 2026 approved the "Marketization Operation Plan of Guizhou Maotai Liquor in 2026". The plan includes: the product system returning to a "pyramid" structure to meet different consumer needs; the operation mode transitioning from "self-sale + distribution" to "self-sale + distribution + agency sale + consignment sale"; channel layout building "five major channels" in parallel; price mechanism constructing a dynamic adjustment mechanism for retail prices in the self-operated system, clarifying the self-operated retail prices of each product, and calculating channel profit margins, sales contract prices, and commissions based on this.