Beike introduces a code of conduct for agents: strictly guide or compel both buyers and sellers to lower or raise prices.

date
13/01/2026
Recently, Beike issued an internal notice, clearly stating the requirements for self-discipline behaviors across the platform, reiterating the principle of a neutral market perspective. It requires all platform employees and participants to strictly adhere to the company's values, practice neutral market perspective, and strictly comply with the "three must-do and six prohibitions." Violations will be strictly punished internally.