Shanghai: Enrich personal consumer finance services, support platform enterprises to attract quality consumption.

date
13/01/2026
Notice on the issuance of "Several Measures of Shanghai Municipality to Promote the Improvement and Efficiency of the Service Industry and to Stimulate Consumption and Expand Linked Development". The notice pointed out the enrichment of personal consumer financial services. Around scenarios such as holiday economy, night economy, nostalgia economy, and second-dimensional economy, financial institutions are encouraged to innovate and develop financial products and services that are suitable for the characteristics of new consumption, and to carry out diversified credit card discount activities in combination with consumption festivals. Implement personal consumption loan interest subsidies policy. Optimize the car loan process, relax application conditions, rationally determine the proportion, term, and interest rate of loan disbursement. Enrich credit products in major consumption areas such as green smart home decoration. Improve mobile payment services such as "foreign card binding" and "foreign use internal payment". Promote the securitization of retail class loans assets such as personal consumption and credit cards to facilitate the activation of credit stock. Encourage platform enterprises to carry out brand and quality promotion activities to stimulate consumption, select quality consumption lists, strengthen the promotion of consumption brand and IP, and provide traffic support to high-quality merchants.