Customized down jackets for high school students are trending.

This winter, many universities' custom down jackets have become internet sensations, and some are even "hard to find", completely breaking out of the circle. The custom down jackets from Renmin University of China sold out quickly as soon as they were put on the shelves. In addition, custom down jackets from Peking University, Communication University of China, and many other universities have also been selling well and have become hot topics on social media platforms. Many university creative teams have begun to include down jackets in their new product development. Currently, these "university down jackets" are mostly classified as clothing items from university cultural and creative departments, and are actually operated by official cultural and creative stores. Experts believe that the popularity of university down jackets also represents the gradual emergence of university cultural and creative products into the public eye.