"Repurchase" becomes a new growth engine! Competition among new energy vehicle companies shifts to the existing market.

From the early "mileage race" focused on battery life to the current "technology competition" in smart cabins, the focus of competition in the new energy vehicle market is quietly shifting. This time, the focus of new energy vehicle companies has shifted from the incremental market of "pioneering competition" to the stock market of "deep cultivation". With the year coming to an end, some car companies are introducing "repurchase" preferential policies to attract old customers to repurchase or exchange. Interviewees told reporters that early electric vehicle models are gradually entering a replacement cycle of 4-6 years, and the technological leap between generations is driving strong demand for upgrading and repurchasing. It is worth noting that the introduction of repurchase policies by car companies is not simply a promotional measure, but a change involving industry competition logic. The repurchase competition is forcing car companies to restructure their service models, shifting from the traditional "sales-after-sales" separation model to "full lifecycle user operation".