Shenzhen and Ctrip sign a strategic cooperation agreement.

Reporters learned from the Shenzhen Municipal Bureau of Culture, Radio, Television, Tourism, and Sports that on December 24th, Shenzhen officially signed a strategic cooperation agreement with Ctrip. According to the agreement, the two parties will continue to deepen cooperation in the fields of smart cultural tourism, product innovation, and global marketing in the future. By relying on the global promotion matrix of Shenzhen's cultural tourism "Sea and Space Plan," they will continue to enhance the international brand influence of "Amazing Shenzhen," fully demonstrating Shenzhen's technological charm and service quality as the host city of the 2026 APEC meeting, systematically releasing the consumption potential of cultural tourism, and continuously promoting the renewal and upgrade of tourist experience.