Gamma data: From January to June, the average sales expense ratio of major listed game companies in China was 21.8%, which is a significant decrease for the first time in nearly 5 years.

According to the Securities Times APP, Ao Ran, executive vice chairman and secretary-general of the China Audio-Video and Digital Publishing Association, released the "2025 Chinese Mobile Game Advertising Marketing Report", which was compiled by Gamma Data. The report shows that the average sales expense ratio of major listed game companies in China from January to June 2025 was 21.8%, a decrease of 2.9 percentage points compared to the same period last year, marking the first significant decrease in nearly 5 years.