Car companies bid farewell to 2025 in fierce competition, the future competition will be even more brutal.

"I feel that every car company is treading carefully." Recently, He Xiaopeng, Chairman and CEO of Xiaopeng Motors, told the media that the Chinese automotive market is changing too quickly. It was hard to imagine the current situation a year ago, and it is also difficult to imagine the situation a year from now. In contrast to 2024, the competitive landscape of car companies in 2025 will change drastically again: the leading new energy vehicle company will shift from NIO to Zeekr, while the domestic car company BYD is facing fast competition from SAIC Group, Geely, and other companies. Behind the changes in the competitive landscape of car companies is a significant shift in the competitive logic of the domestic automotive market. In 2025, the price war represented by "limited-time fixed price" escalated in the first half of the year but abruptly stopped in the second half. Subsequently, car companies collectively advocated against "internal competition" and called for a "value war" to be initiated. The reduction in subsidies for the purchase tax on new energy vehicles in China will become a new and more brutal factor in car company competition. Lu Fang, Chairman and Party Secretary of Lantu Motors, stated, "Once we reach this moment, petrol-powered vehicles and new energy vehicles will to some extent face an ultimate showdown."