More than half of the audience at the concert in Xi'an are tourists.

Have you been to a concert this year? Large-scale performances are becoming a new engine driving cultural and tourism consumption. It is predicted that the total ticket revenue for concerts and music festivals nationwide will exceed 30 billion yuan this year, directly driving other consumption of over 200 billion yuan. #Concerts and music festivals are increasing in third and fourth-tier cities# In Shaanxi, almost every weekend, there is a concert at the Xi'an Olympic Sports Center. This year, nearly 60% of the audience at local concerts are from other provinces, with many fans coming from other places specifically for the music event, and also visiting attractions such as the Big Wild Goose Pagoda and the Terracotta Warriors. To provide a better experience for the audience, Xi'an has established a service chain linking entertainment, attractions, accommodation, and dining, and launched multiple "fan trains." In addition to the popularity in first-tier and provincial capital cities, in recent years, concerts, music festivals, and other large-scale performances have been showing a trend of spreading to second, third, and fourth-tier cities. Various regions are leveraging the popularity of performances to introduce a "ticket economy" linkage mechanism, igniting new vitality in the cultural and tourism market.