Before New Year's Day, the attention on the tourism sector has significantly increased, with nearly 70 institutions conducting research on Three Gorges tourism.

With the New Year's Day holiday approaching, the tourism market is significantly heating up. Recently, the search popularity for keywords such as "New Year's Eve" and "New Year's Day" on the Tongcheng Travel platform has increased significantly compared to before. In terms of the capital market, two stock ETFs with a focus on tourism have seen a total net inflow of over 14 billion yuan so far this month, while these two ETFs saw net outflows last month. In the A-share market, on December 19, the Shenwan Tourism and Scenic Area Index surged nearly 2.5%, with a monthly increase of 1.37%, significantly outperforming the overall market. Three Gorges Tourism, Qujiang Culture and Tourism, and Tianmu Lake all saw monthly gains of over 10%. Among them, Three Gorges Tourism saw a monthly gain of over 20%, with the company having received visits from nearly 70 institutional investors this month. The company has established strategic goals of becoming a leader in Three Gorges tourism and a leader in domestic river cruise tourism, accelerating the development and operation of inter-provincial cruise tourism through self-construction, and expanding the market through mergers and acquisitions to become a leading player in the luxury inter-provincial cruise market.