Flying Moutai suspends shipments to control quantity? Moutai distributor: Normal delivery, no reduction in quantity

Recently, the news of "quantity control" of Maotai liquor has been widely concerned by the market, and a document on Maotai product supply and structural reform has been circulated in the wine industry. While Maotai responded that the document was "false," they clearly stated that market work is mainly driven by demand and channel resilience protection, and all products are scientifically and accurately managed in terms of terminal sales to control the pace of distribution, and will not make "across- the-board" decisions. Interviews with several Maotai liquor distributors revealed that: as consumer demand increases towards the end of the year, 500ml bottles of Feitian Maotai are not being reduced, and are being shipped normally, only the quotas for aged Maotai, 1000ml Feitian Maotai, zodiac Maotai and other non-standard products are reduced by 30%-50%, and the supply of colored glazed treasures has been completely stopped.