Nike's "Facing the Consumer" strategy encounters setbacks: Q2 net profit plummets by 32%! Slowdown in Greater China, tariffs severely impact gross profit, post-market trading heavily down by 10%.

Wisdom Stock Finance APP learned that Nike (NKE.US) released its second-quarter performance report for the 2026 fiscal year after trading hours on Thursday. Despite revenue and profits exceeding market expectations, net profit declined year-on-year due to a decrease in profit margins and continued pressure on direct sales business. The financial report shows that the company, based in Beaverton, Oregon, saw a 32% decrease in net profit year-on-year, from $1.16 billion in the same period last year to $792 million; diluted earnings per share also decreased from 78 cents to 53 cents, compared to market expectations of 38 cents. Net sales for the period were $12.43 billion, a 1% increase from $12.35 billion in the same period last year, slightly exceeding market expectations of $12.22 billion; when measured at fixed exchange rates, it remained flat compared to the same period last year.