Chow Tai Fook will raise prices again tomorrow.

date
19/12/2025
The reporter noticed that Chow Tai Fook's Tmall official flagship store posted a notice on the homepage: due to market factors, some products will soon be raised in price. Product introductions show that multiple gold jewelry pieces will increase in price on December 19th. In March of this year, the Chow Tai Fook brand completed a round of price adjustments ranging from 10% to 20%. Taking a 1.09g Forbidden City series pendant as an example, the price increased from 2380 yuan in February to 2580 yuan in March. At the end of October, Chow Tai Fook once again raised the retail prices of its priced gold products, with most products seeing a price increase of 12%-18%. The company stated that the prices of priced gold products are "mainly determined by factors such as raw material costs, production costs and losses, operating costs, etc." The company has a monitoring mechanism in place to adjust prices in a timely manner in response to changes in gold prices.