NIO promotes a new channel cooperation model: Users open stores, but there is no authorization involved.

NIO is currently promoting a new channel cooperation model, which is user-operated stores. Although NIO does not provide financial support, they will send field leaders to sell cars on-site, which is different from traditional car sales models such as direct sales and dealerships. According to the insider, this cooperation does not involve authorization, but is a deep cooperation with communities and circles. It is also NIO's understanding of the next stage of business, "creating offline touchpoints within communities, as the car business is a long-term venture." It is understood that this cooperation model has been implemented in Guangzhou in the form of a coffee shop with the words "NIO Workshop" displayed.