On the first day of the Hainan border closure, the maximum reduction for iPhone is over 2000 yuan.

On December 18, Hainan Free Trade Port officially started the operation of island-wide customs closure, implementing the policy of "open first line, manage second line, freedom within the island". On the first day of customs closure, stores like Sanya Haitravel Duty-Free City welcomed a shopping frenzy, with popular items like iPhones seeing a significant price reduction after combining tax-free and coupon discounts. According to reports, at the Apple store in Sanya Haitravel Duty-Free City, the iPhone series products are heavily discounted. For example, the iPhone 17 Pro Max 256GB version is priced at 9299 yuan tax-free, which is 700 yuan cheaper than on e-commerce platforms; the 2TB top-of-the-line version is priced at 16859 yuan tax-free, which can be further reduced to 15859 yuan after combining coupon discounts, saving 2140 yuan compared to the official website. It was reported that both the 1TB and 2TB versions of iPhone 17 Pro Max are currently out of stock at Sanya Haitravel Duty-Free City, while the 256GB and 512GB versions are available for purchase.