GAC Group: Hao Bo Ai An BU is successfully established, two brands are included in the same business unit for operation.

date
19/12/2025
Recently, GAC Group officially launched the reform of its independent brand BU, and the Haobo and Ean BU have been established. The two major brands have been incorporated into the same business unit for overall operation. The integration of the two brands' channels will be carried out in phases. By January 31, 2026, the first phase will see the announcement of the first batch of Haobo and Ean sales and service integrated sales outlets, covering over 30 cities nationwide. At that time, the same sales outlets will be able to provide sales and service functions for both brands. By March 31, 2026, the second phase will see the complete integration of the Haobo and Ean brands' channels, forming a network of over 1000 sales outlets, covering cities of all tiers nationwide. Through the integration of the channels of the two brands, it is expected that the service network of Haobo will increase from the current 200 outlets to 1000 outlets in the future.