The five largest PC manufacturers in the world will all increase prices.

Affected by the shortage of storage leading to price increases, both Acer and Asus have confirmed that they will raise prices of their PC products. Asus' Co-CEO, Hu Shubin, stated that Asus will adjust product combinations and prices very flexibly according to market dynamics. According to Jiemian News, Lenovo will soon increase prices for PC and server products. Lenovo's CFO, Winston Cheng, previously stated that Lenovo will try not to raise prices during the upcoming Christmas holiday season, but by 2026, due to the overall increase in memory prices, price increases are inevitable. Dell is also joining the price increase trend. According to CCTV Finance citing US media reports, Dell plans to raise prices for commercial computers across the board from December 17, with price increases ranging from 10% to 30%. Sources revealed that Dell Pro and Pro Max laptops and desktops with 32GB of memory will increase by $130 to $230 per unit, while the top model with 128GB of memory will see prices rise by $520 to $765 per unit. Dell's sales department stated that last year, 85% of business sales were from commercial clients, so this price increase will cover all commercial computer customers. Regarding whether there will be a price increase in the Chinese market as well, Jiemian News reached out to Dell for confirmation but had not received a response at the time of publication. Another PC manufacturer, HP, has also announced plans to raise prices. At the end of November, HP CEO Enrique Lores stated that the continued surge in memory costs will eventually force the company to raise product prices and introduce low-configuration versions of products.