The frontline car market holds its breath waiting for the new government subsidy policy.
In mid-December, the new energy vehicle purchase tax exemption policy only has the last half of the month remaining, and the replacement subsidy for scrapping is also in the stage of transitioning and optimizing between old and new policies. Recently, reporters visited frontline car markets and found that the last-minute effect of the policy did not stimulate a buying frenzy as expected. Instead, it highlighted the market's pain and rational choices when facing adjustments after a long-term dependence on policies. There is a strong sense of wait-and-see sentiment in the car market, with consumers holding their breath waiting for the new "national subsidy" policy to be optimized next year.
Huju Center in Shanghai is the largest shopping center in Changning District, with showrooms for brands such as NIO, Ideal, Xiaopeng, Xiaomi, Zhiji, and Weipai. Recently, the reporters visited several stores and found that NIO had a countdown clock for the purchase tax in front of their showroom, while other stores mainly displayed their own promotional activities. According to salespeople from various car brands, they expected a surge in the market in December, but the market conditions in December were similar to those in November. The market remained calm, and there was no rush to buy cars before the end of the year for the purchase tax, as rumored.
Although the central government has clearly stated that it will continue to optimize the national subsidy policy until 2026, the industry has a cautious attitude towards the effectiveness of policy stimulus. Since the second half of this year, many companies in the automotive industry have expressed concerns to reporters, believing that the policy rollback may lead to a more severe competitive situation in the industry.
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