Sylus: Actively respond to the "Guidelines for Compliance with Pricing Behavior in the Automotive Industry"

Celest Group issues a statement on actively responding to the "Guidelines on Price Behavior Compliance in the Automobile Industry". Recently, the State Administration for Market Regulation has drafted the "Guidelines on Price Behavior Compliance in the Automobile Industry" for public comments. The "Guidelines" are an important guide to standardize price behavior in the automobile industry, maintain a fair competitive environment in the automobile industry, and promote the high-quality development of the automobile industry. Celest always adheres to the red line that legality and compliance are the bottom line for enterprises, which cannot be crossed. Celest will fully support and respond to the requirements of the "Guidelines", improve the price compliance management system, regulate price behavior management throughout the entire chain including product pricing, dealer management, and sales promotion. Strictly eliminate behaviors such as cost inversion, false marketing, and price ambiguity, adhere to the principle of fair competition, and maintain a healthy and orderly development environment for the automobile industry.