The year-end market situation is still undecided. The "post-subsidy era" car market elimination round has begun.

date
05/12/2025
By the end of 2025, whether the Chinese automobile market can see the expected "high-end trend" remains uncertain. Under the multiple pressures of policy retreat and market competition, most car companies judge that market uncertainty has increased. Next year will officially enter the "post-subsidy era", with many car companies using bottom-line subsidies and price-to-volume strategies to sprint towards year-end sales targets. However, this "double-edged sword" may compress profit margins, or even overdraw future demand, becoming an important aspect of market attention. Many surveyed car companies believe that the market is moving away from the "policy cushion" phase and entering a new cycle where "products speak." Next year, competition in the car market will be more transparent, direct, and ruthless. Car companies will focus on product strength, cost control, and user experience. As the Chinese automobile industry moves towards "coming of age," a round of industry elimination will also accelerate.