The State Administration for Market Regulation has released the implementation of the national standard "Basic Requirements for Food Delivery Platform Services Management".

In response to the issues of "ghost delivery", irrational competition, and inadequate protection of delivery drivers' rights in the food delivery industry in recent years, the State Administration for Market Regulation recently released the recommended national standard "Basic Requirements for Food Delivery Platform Service Management". The "Basic Requirements" is based on industry reality, adheres to the principle of "demand-driven, problem-oriented", and proposes "four focuses, four enhancements", to promote and guide food delivery platforms to deepen reform simultaneously. Focusing on merchant management within the platform, it strengthens the implementation of main responsibilities. By standardizing the processes such as merchant entry review and daily operations management, it guides food delivery platforms to effectively fulfill their service and management responsibilities towards the merchants. It supports and encourages merchants to actively respond to the requirements of "Internet + Transparent Kitchen" and strictly adhere to food safety standards to safeguard the "food safety on the tip of consumers' tongues". Focusing on platform fees and promotional activities, it enhances the regulation of competition order. It clarifies the rules of platform fees and requirements for managing promotional activities, urging food delivery platforms to simplify fee items, regulate promotional activities, promote transparency of various fees information, rationalize promotional rules, and create a fair and orderly market competition environment. Focusing on labor management within the platform, it enhances the protection of delivery drivers' rights. In aspects such as labor intensity, occupational care, and social security, it proposes reasonable determination of working hours, improvement of professional training systems, exploration of diverse protection methods, etc., to contribute to the establishment of a sound mechanism for safeguarding delivery drivers' rights. Focusing on dispute resolution within the platform, it strengthens the construction of negotiation mechanisms. It urges platforms to establish a complete system for protecting consumer rights, improve the complaints and appeals mechanisms for consumers, merchants, and delivery drivers, ensure transparency in platform management procedures, facilitate smooth channels for complaints, reports, and feedback on objections, and proactively accept social supervision.