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Micron Technology (MU.O) announced on Wednesday that it will be exiting its consumer business. The company is increasing production of advanced storage chips for artificial intelligence data centers amid a global shortage in key semiconductor supplies. Micron's decision to exit its consumer business comes against the backdrop of tight global memory supply chains, from flash memory chips used in smartphones to high-bandwidth memory (HBM) used in advanced storage for AI data centers. Micron stated that it will stop selling consumer-grade branded products through global retailers, electronics retailers, and distributors in the "critical" segment, but will continue to ship through consumer channels until February 2026.
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