Laozhuai is closing its flagship store on Xiaohongshu by the end of the year.

On December 2nd, the outdoor brand Jack Wolfskin announced the closure of their store, stating that due to adjustments in the company's operations strategy, their flagship store on the platform Little Red Book is expected to cease operations on December 31, 2025. The notice also mentioned that starting from the day of the announcement, the store would enter into a phase of winding down operations and gradually stop selling products. However, any orders placed before the closure of the store will continue to receive complete aftersales service until December 31, 2025. During this period, consumers with any aftersales issues can still contact the store through the Little Red Book platform for assistance.