The first store economy leverages trend consumption, with more than 960 first stores established in Beijing in the first 11 months.

From the new cultural consumption hotspots along the central axis, to the immersive innovative experience spaces within malls; from the continuous popularity of trendy landmarks, to the "comeback" of traditional malls after renovation... Beijing is leveraging the first store economy as a fulcrum to deeply integrate traditional culture with modern trends, local characteristics with international perspectives. According to the Municipal Bureau of Commerce, in the first 11 months of this year, Beijing has added more than 960 new first stores, achieving high-quality development in innovative consumption scenarios, diverse formats expansion, and optimized regional layout.