Nielsen IQ: Confident in the development of the Chinese economy and consumer market in 2026.

Recently, Nielsen IQ released the "Insights into Chinese Consumer Trends Towards 2026" report at the "WISE2025 Business King" conference, analyzing in-depth Chinese consumer purchasing behavior and underlying motivations, providing core guidance for brands and retailers to layout the market in 2026. Zhou Lingqing, General Manager of Nielsen IQ China, said: "The momentum of China's economic development in 2025 is good, and we are confident in the development of China's economy and consumer market in 2026. The core characteristics of the Chinese consumer market in 2026 will be 'steady progress, intergenerational differentiation, and diverse demands,' driven by both policies and consumer attitudes shaping market transformation."