Actual exploration of gold tax reform "full moon" in Shuibei, Shenzhen: Gold price gradually stabilizes and returns to normal, some businesses switch to selling silver jewelry and diamonds.

In November, the gold jewelry business in Shuibei, Shenzhen, although slightly flat compared to October, was far from as "desolate" as portrayed in online videos. Recently, reporters once again visited several trading centers in Shuibei, where real-time large screens have classified gold into "investment gold" and "jewelry gold." At the same time, the market trading order is generally stable, with the vast majority of merchants operating normally, and pricing mechanisms and payment processes returning to normal. For example, on November 30, the price of gold jewelry in Shuibei reached around 1105 yuan per gram, which is nearly 150 yuan higher than the international gold price. On-site, some consumers were inquiring about prices, and reporters saw merchants explaining the prices more clearly to consumers, with some counters displaying signs showing "large gold price + labor cost + tax." Compared to the 1105 yuan per gram price in the Shuibei market, on the same day, reporters saw at brand-name gold stores such as Chow Tai Fook, the price per gram of brand gold jewelry was around 1300 yuan, and there were also promotions such as discounts. In comparison, the price difference between gold jewelry in the Shuibei market and brand gold jewelry is gradually narrowing. Reporters also found during interviews on-site that some small and medium-sized stalls have begun to seek other options, such as switching from selling gold jewelry to selling silver jewelry, diamonds, alloy jewelry, etc., in order to diversify their businesses and cope with market fluctuations.