Chen Hua, the newly appointed chairman of Maotai: Adhere to the principle of marketization, ensure that the interests of industry chain participants can be reasonably guaranteed.

On November 28th, the first interim shareholders' meeting for Guizhou Maotai in 2025 was officially held. Chen Hua, the Party Secretary and Chairman of Maotai Group, stated that they are committed to ensuring that consumers can conveniently, quickly, and authentically purchase Maotai liquor. They are actively promoting the digital transformation of marketing, integrating the development of "online" and "offline" channels, making anti-counterfeiting traceability more secure, store experience more intimate, and online shopping more worry-free. They aim to truly achieve a match between supply and demand, fundamentally solve the problem of "difficult to purchase liquor." He emphasized, "We will adhere to market principles, ensure that the interests of all participants in the industrial chain are reasonably safeguarded, and continue to build a long-term stable and mutually beneficial channel ecology."