NIO's Li Bin responds to next year's car market competition: The competition in the automotive industry is always fierce, to survive we must take it slowly.

date
21/11/2025
On November 21st, Li Bin, the founder, chairman, and CEO of NIO, responded to next year's competition in the car market during a group interview at the Guangzhou Auto Show, stating that every year the automotive industry is brutally competitive, and the competition in smart electric vehicles has entered the so-called "final stage." He believes that the competition in smart electric vehicles will reach the final stage in 2024-2025, and NIO is very fortunate to still be in the finals today. The R&D and infrastructure investments made in the past few years are starting to pay off. This competition has no end, with both traditional private companies and state-owned enterprises accelerating their layouts. The real stability may take 10 years to materialize, the key is to persevere, develop steadily, and survive.