Chen Hua investigates Maotai Liquor Sales Company.

On November 19, Chen Hua, the Party Secretary and Chairman of Maotai Group, led a team to investigate Maotai Liquor Sales Company and organized a forum to fully understand the current market situation and sales progress of Maotai liquor, extensively soliciting suggestions and ideas for the next steps. Zhang Guichao, member of the Maotai Group Party Committee and Deputy General Manager, and Zhang Xu, member of Maotai Liquor Company Party Committee and Deputy General Manager, attended the meeting. Regarding the next steps of work, Chen Hua pointed out the importance of recognizing the development situation and maintaining confidence in development. Maotai has a deep cultural heritage and outstanding product quality, a brand image deeply rooted in people's hearts, and strong channel resilience and development resilience. It is necessary to accurately grasp the current market situation, maintain confidence and determination, actively deepen market transformation, adhere to a market-oriented approach, focus on consumers, innovate consumption scenarios, identify consumer groups accurately, and achieve higher quality development in transformation and upgrading. It is important to focus on market breakthroughs and solidify the foundation of development. Strengthen market management pragmatically and scientifically, continuously improve the scientifically driven sales system; strengthen channel system construction, improve the breadth and depth of channel coverage, build an integrated online and offline channel network that complements traditional and modern channels; in product development, actively respond to consumer demand, accurately position product functionality and value, introduce more products with cultural connotations and market acceptance; comprehensively improve service quality, further improve service standards and systems, win consumer trust and recognition with high-quality service; strengthen market team construction, enhance the market development and consumer service capabilities of marketing personnel and distributors, ensure the entire sales system maintains strong combat effectiveness. It is important to strengthen political leadership and establish a solid development guarantee. Strengthen overall leadership of the Party, promote deep integration of Party building and business, resolutely maintain integrity, create a clean marketing environment, jointly promote sales work to a new level, and contribute more to the high-quality development of Maotai.