Kuaishou's (01024.HK) Q3 online marketing service revenue reached 20.1 billion yuan, driving efficiency and increasing revenue through AI commercialization.

According to Zhixin Finance, in the third quarter of 2025, the online marketing service revenue of Kuaishou (01024.HK) reached 20.1 billion yuan, a year-on-year increase of 14%, with the year-on-year growth rate continuing to rise compared to the previous quarter. Leveraging AI capabilities such as the generative recommendation model OneRec and the generative reinforcement learning bidding model G4RL, Kuaishou significantly improved efficiency in marketing material matching and bidding. In this quarter, AI technology contributed approximately 4-5% of the incremental revenue for Kuaishou's domestic online marketing services. The penetration rate of AI-generated content in marketing scenarios has significantly increased, and in Q3, the consumption amount of online marketing services brought by AIGC marketing materials has exceeded 30 billion yuan.