Cheng Fei, General Manager of Dongfang Hong Asset Management: The development of asset management institutions will undergo a three-stage leap of "strategy-license-brand".

On November 19, the 19th Shenzhen International Financial Expo opened, and the "2025 China Financial Institutions Annual Conference and China Securities Industry Asset Management Summit Forum" was held simultaneously. Chen Fei, General Manager of Orient Red Asset Management, stated in his keynote speech that in the new stage of high-quality development in the industry, all types of asset management institutions need to continuously explore differentiated development paths based on their own endowments. While focusing on investment and services, they should pay attention to the cultivation and long-term construction of their brands, striving to build a long-lasting moat. "We always believe that excellent asset management must be driven by 'good investment + good service + good brand'." Chen Fei said that differentiation is not about deliberately seeking novelty, but about maximizing core advantages. The development of asset management institutions will undergo three levels of leaps, from strategy to license, and ultimately to achieve brand leaping, requiring step by step progress. In the vast sea of capital markets, asset management institutions can make more investors share the dividends of China's economic development and become shining stars in the sky by focusing on core values and shaping differentiated competitiveness.