Beautiful Woman Makeup and Alula Love Feather reached a strategic cooperation, jointly leading the new journey of maternal and child health in the global dairy industry empire.

On November 12, 2025, Alula and Liren Lizhuang held a strategic cooperation signing ceremony in Shanghai. The ceremony was attended by Alban DAMOUR, General Manager of Lactalis LAOA region, Jojo ZHU, General Manager of Lactalis Health and Nutrition Products Division in China, and their management team, as well as Liren Lizhuang founder Huang Tao, chairman Huang Mei, and company executives. Liren Lizhuang will serve as the exclusive distributor for Alula in China, responsible for product marketing, channel management, and other business aspects, to help Alula further expand its presence in the Chinese market and bring high-quality products to Chinese consumers together.