Exclusive | After the former CEO of Hema Fresh, Hou Yi, closed a large number of stores for his startup "Paiteshengsheng", he will now launch a new brand "Chongtiantian" for self-rescue.

On the afternoon of November 17th, according to media reports, Box Ma founder and former CEO Hou Yi's pet fresh food brand "Pet Fresh Life" has seen a large-scale closure of stores. Dianping shows that out of Pet Fresh Life's 18 stores, 7 have been marked as "temporarily closed" or "closed for business", with some stores only open for just over 3 months. Regarding the news of the ongoing closure of stores, the customer service of "Pet Fresh Life" has confirmed to Sina Technology. However, when asked about whether "all stores will be closed" and "whether online channels will continue to operate", the customer service did not provide a response. After the large-scale closure of "Pet Fresh Life", Sina Technology exclusively learned from internal sources that "Pet Fresh Life will launch a new online brand 'Pet Everyday', through a mini-program + e-commerce platform, expected to launch by the end of the month, currently in the preparatory stage." In response to this, Sina Technology reached out to the Pet Fresh Life official for verification, and they confirmed that "Pet Everyday is indeed a brand under Pet Fresh Life." However, they did not provide a formal response regarding the specific plan and details of the new brand "Pet Everyday."