National Medical Products Administration: Encourage new cosmetic products to be launched in China first, and increase support for the industry.

The "Opinions on Deepening the Reform of Cosmetics Supervision and Promoting the High-Quality Development of the Industry" issued by the State Administration for Market Regulation encourages the first launch of new cosmetics products in China. In line with international high standards of trade rules, it aims to cultivate the economy of the cosmetics industry in China, providing exemptions from submitting proof of sales in the country of production for international cosmetics products launched in China first. It also increases industry support, urging provincial drug regulatory departments to actively seek government support, coordinate with relevant departments to introduce policies supporting the cosmetics industry, create a favorable environment for industry innovation, support green and low-carbon development, and promote the rise of brands through policy empowerment, nurturing nationally competitive cosmetics brands.