General Administration of Sport of China: The number of outdoor sports participants in China has exceeded 400 million.

This year, the high participation in mass sports has become a highlight of the sports market. The latest data from the National Sports Administration shows that there are now over 400 million people participating in outdoor sports in China. Data from the Sports Economy Department of the National Sports Administration shows that new sports formats such as VR virtual climbing, night hiking, and fluorescent cycling are becoming popular. In terms of consumer interest, there is high participation in ice and snow sports, mountain sports, and water sports. Marathons, cycling, triathlons, skiing, and rafting also have high levels of interest. Mountain sports and water sports are gaining popularity, with hiking notes on Xiaohongshu reaching 16 billion clicks, a 340% increase in climbing notes, and a 250% increase in rock climbing notes. In terms of consumer cities, first-tier and new first-tier cities are leading the trend, while second-tier cities are catching up. The trend is spreading from the central region of East China to North China, Southwest China, and other regions. Local areas such as Gaotang in Shandong, Jiexi in Guangdong, and Dianjiang in Chongqing are seeing a rise in trendy sports events like pickleball and triathlons.