The pet economy continues to heat up, and the trend of diversified development in the industry is significant.

Recently, the "2025 Tmall Double 11 Pet Consumption Observation Report" released by the Tmall platform shows that the pet owners are transitioning from "basic feeding" to the new stage of "delicate pet care", and pet consumption is continuously upgrading. Over the past three years, the scale of the Tmall pet industry and the transaction volume of pet food have been steadily increasing. According to experts surveyed, in recent years, with the upgrading of consumption concepts, scientific and meticulous feeding has become mainstream, from daily pet meals to various household items, the industry race track is increasingly segmented, driving the continuous warming of the pet economy chain.