Tmall President Jiang Fan: Tmall achieves best growth in the entire Double 11 cycle in four years.
On the evening of November 14th, it was learned from the President of Tmall, Lu, that under the strategic drive to support high-quality brands and original merchants, and benefiting from the platform's largest consumer investment in history, Tmall achieved its best growth during the Singles' Day sales event in four years. As of now, nearly 600 brands on Tmall have achieved sales exceeding one billion, 34091 brands have doubled compared to last year, all surpassing the same period last year; the 88VIP member base continues to expand, with a 31% increase in daily orders compared to last year; and Tmall's flash sale retail orders have more than doubled year-on-year.
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