Tencent: General and administrative expenses for the third quarter of 2025 are expected to increase by 7% to RMB 34.2 billion, mainly due to increased research and development expenses.

Tencent Holdings announced that sales and marketing expenses in the third quarter of 2025 increased by 22% to 11.5 billion yuan compared to the previous quarter, mainly due to increased promotional efforts to support the development of games and AI native applications. General and administrative expenses. General and administrative expenses in the third quarter of 2025 increased by 7% to 34.2 billion yuan compared to the previous quarter, mainly due to an increase in research and development expenses.